Google Analytics Tracking Setup

Traffic Reporting

Google Analytics serves as your website’s traffic reporter, revealing daily visitor numbers and their sources. Use this data to identify patterns, determine which pages attract more visitors, and inform future marketing and content decisions.

E-Commerce Tracking

Enable e-commerce tracking in Google Analytics to monitor your earnings and transactions. This feature helps you identify the most effective traffic sources and channels needing improvement. It also lets you compare sales against the costs of traffic sources to ensure a high return on investment.

Landing Pages

Google Analytics provides a detailed landing page report showing visitor engagement with each page. Use metrics like bounce rate, pages per session, average session duration, and conversion rate to assess and optimize page relevance and performance.

Audience Report

Understand your audience’s demographics, interests, and behavior with the audience report. This information helps you create targeted content, make informed media purchases, and design effective marketing and remarketing campaigns. Key metrics include:

• Demographics
• Interests
• Behavior
• Technology
• Mobile

This is a critical tool if you intend to drive new business via your website.