While some marketers make extensive use of tools like the article submitter, others prefer to distribute all their content materials manually. In fact, one can identify pros and cons for all situations. Let’s see the benefits and downsides in comparison and, then, it’s for you to decide whether an article submitter is a profitable acquisition for your business or not.
Advantages
With an article submitter you can submit hundreds of articles in a fraction of the time it would take you to perform the same task manually.
The use of the article submitter saves an enormous amount of time that you’d spend with the submission task. That time could be put to better use developing the website, optimizing it or taking care of other business-related aspects.
You just create the settings, select the article directories where you want to submit the articles, and the software does the rest. It is important to have valid accounts with the directories, because the registration part cannot be covered by the automatic program.
A good article submitter identifies all the new article directories that are launched, updating your list. Thus, you can extend your marketing efforts as much as you want, according to your plan, intentions and budget.
Disadvantages
Categories pose the highest difficulties for some tools, because your article submitter may not submit the material in the right place. Categories vary from directory to directory, and you may find this a big obstacle for the growth of your business.
Good tools are costly, and you may not have them specified in your budget. Some marketers decide to postpone the investment for later, and stick to manual submission for the moment.
Hyperlinks and anchor text links may also give trouble to an article submitter. Some article directories allow for such links within the materials you provide, yet the tool you’re currently using for automatic submission may not make the difference.
Free & Test Tools
You can test an article submitter in the trial version before paying for it. The downside to such an option is the limited number of submissions per day: usually 30 or 50. The amount varies from program to program.
There is also a number of free tools you may want to check. Read some reviews, find recommendations in forums and see what others have to say about the article submitter you intend to use. This will allow you to make a good choice and enjoy great article marketing results.
